Imagine Google was your high school crush, and you want them to notice you – you will add a pinch of SEO magic, and Google won’t be able to resist you. This is how to optimize a blog post so Google will index it, and hopefully rank it high enough for people to notice. And here are some ways to do it.
DO YOUR KEYWORD RESEARCH
Find out which keywords concerning your topic are the most popular on Google. Decide on one main keyword and a couple more related keywords. Put them all in a Keyword spreadsheet and keep track of how often you use them and how well they rank.
BE NATURAL AND ORGANIC
No, this is not about your diet, but about your content – now, when you know your keywords, it is time to use them. Don’t clutter the article, but let the keywords appear naturally in the text. These kinds of tricks don’t fool Google nor readers.
However, without keywords, Google won’t take any notice of you. Try to incorporate them in the headings (H1, H2, H3, etc.), meta descriptions, meta title tags as well as in alt tags of the photos and videos. Scatter some related keywords over the content, and make it look as organic as possible.
Quality might seem obvious, but unfortunately, a lot of blogs will stuff the text with keywords and sacrifice the significance of the copy. Good quality content attracts readers and keeps them coming back.
Don’t be afraid to make it a bit longer. Google appreciates that. If you are an expert on something readers care about, you are already one foot in optimization town.
MAKE IT READABLE AND FAST
Your URL should be smooth and readable. Make sure that the slug for your post is not a bunch of numbers and letters. It should be a word that is connected to your topic – unless your blog post is a bunch of numbers and letters, then optimization is the least of your problems.
Remember you are not writing poetry. Your sentences are not there to impress but to inform. Keep it short and clear. You shouldn’t avoid complicated topics, just complicated language.
Big files can significantly slow down the page loading time. Shrink all the photos before using them. You can do it in Adobe Photoshop or even Microsoft paint. The images won’t lose on actual size or quality, but it will help with the optimization tremendously.
BUILD THOSE LINKS
Links on other sites, which are leading back to your post, have a massive impact on your SEO ranking. Link building requires a bit more technical knowledge. Yet, with engaging and relevant content, your post is already link bait, and it should attract organic traffic.
You won’t have to break a sweat if you want to optimize your blog post.
I hope these tips helped and remember good content is the essential ingredient in the SEO soup.